Project: Southern Athletica Women’s Athleisure Campaign Spring/Summer 2026

Client: Southern Athletica
Campaign: Elevated Coastal Lifestyle + E-Commerce Lifestyle Photo & Video Content for Paid Ads + Website
Products: Bliss Leggings + Sports Bra, Marlow Luxury Comfort Set
Team: Maria Luiza (Talent), Kris Kritzia (Hair and Makeup), Andre Allen (Production Assistant + BTS)
Production: Half-day photo and video campaign
Deliverables: Lifestyle photography, e-commerce photography, vertical video, selfie content and paid social edits

Southern Athletica needed a wide range of content for its Spring/Summer 2026 fitness / activewear collection without splitting the campaign across multiple shoot days.

I planned the half-day production around that challenge, combining lifestyle, e-commerce, video and selfie-style capture into one coordinated shoot. We covered the Bliss leggings and Marlow half-zip sets across multiple colorways, giving each product both polished campaign images and clean assets for online shopping.

The final library gave Southern Athletica content for its website, organic social and paid advertising … including short-form videos edited specifically for ad performance.