Envy Lashes × Micro Link

Macro Beauty Photography, Video & AI Product Animation

Envy Lashes launched Micro Link, a lash extension with a grooved texture designed to give the adhesive more to hold on to. The challenge was that the feature lives at a scale the camera can’t easily show, so the launch needed real footage of the product and application, plus a way to explain the technology itself.

In the studio, I photographed and filmed the Micro Link tray and fibers in macro, the full lash application from prep to brushing, and the finished beauty look. The art direction stayed clean and silver: white backgrounds, acrylic surfaces and a silver cake set to give the product a launch-day moment.

My team then used the macro footage as reference for an AI product animation. It follows a single lash from smooth to grooved, shows the adhesive settling into the texture, and ends on the bond with the natural lash. Pairing filmed footage with AI animation let Envy show both what Micro Link looks like and how it works.

Deliverables: AI product films · Launch film · Beauty reveal · Application detail loop · Macro product, application and beauty stills

Services: Macro product photography · Beauty photography · Video production · AI product animation · Creative direction

Credits: Photography, video & creative direction: Ben Amare · AI animation & post-production: Ben Amare’s team

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The Films

The launch film, an AI product animation and the application detail loop, all cut vertical for Envy’s launch.

Overhead flat lay of the Envy Lashes Micro Link kit on a silver tray with tweezers, adhesive and primer
Envy Lashes Micro Link boxes, lash trays and application tools arranged on a silver tray
Lash artist applying Micro Link extensions under a ring light in a white studio
Lash artist placing an under-eye gel pad to prep for extensions
Close-up of the model's closed eye with gel pads in place before lash application
Tweezers placing a Micro Link lash fan onto a natural lash
Macro shot of lash isolation and extension placement with two pairs of tweezers
Micro Link extensions being applied with the lash tray blurred in the background
Lash artist working on the full set with the product tray beside the bed
Macro profile of the finished Micro Link lash set on a closed eye
Spoolie brushing through the finished Micro Link lash extensions
Hand reaching for Envy Lashes primer and adhesive on a silver product tray
Lash artist lifting a bottle from the Envy Lashes product tray
Beauty close-up of the model's eye and glossy lips with full Micro Link lashes
Macro of the model's open eye showing the volume and curl of the Micro Link set
Close-up of the finished lash set with soft blush and glossy lips
Beauty portrait of the model wearing the finished Micro Link lash set
Model with long wavy hair and full lash extensions against a pale blue backdrop
Model holding the Envy Lashes Micro Link box beside her face
Model holding the Micro Link box below her eyes to frame the lashes
Open Micro Link lash tray beside its silver packaging on a white surface
Macro of Micro Link lash strips lined up in the tray
Single Micro Link lash strip photographed in macro on white
Side view of a Micro Link lash strip showing fiber length and curl
Micro Link box leaning on a slice of chocolate cake in a silver dish
Micro Link box set against a layered cake slice with a lit candle on a silver platter
Micro Link box set into a silver-frosted layer cake for the launch
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