Carroten x Amanda Anisimova
National Spring/Summer 2026 Campaign

Role: Technical Creative Director · Director of Photography · Campaign Photographer

As Technical Creative Director, I translated Carroten’s national campaign vision into a unified photo and video production centered on professional tennis star Amanda Anisimova. I led the technical execution across ARRI cinema production and Sony campaign photography, creating a scalable library of national advertising assets for broadcast, digital, social media, e-commerce and Amazon.

The production delivered 30, 60 and 90-second hero films, campaign cutdowns, Amazon A+ video loops, lifestyle photography, product imagery and behind-the-scenes content. Produced in Miami around the 2026 Miami Open, the campaign was later featured in Forbes.