Carroten x Amanda Anisimova
National Spring/Summer 2026 Campaign

Role: Technical Creative Director · Director of Photography · Campaign Photographer

A national campaign, a one-day Miami production, and an ambitious list of film and photography deliverables. Working with Carroten US, SAYN, and Amanda Anisimova, our team built a campaign spanning broadcast, digital, social, e-commerce, and Amazon.

The shoot moved between tennis, lifestyle, and product scenes while making the most of a limited window with Amanda. We captured the campaign on ARRI cinema cameras and Sony stills, with a second talent supporting product and Amazon A+ imagery. The team delivered 30, 60, and 90-second hero films, cutdowns, video loops, campaign photography, product imagery, and behind-the-scenes content on a tight turnaround. The campaign was later featured in Forbes.

My role was to lead the on-set visual and technical execution across film and photography. The result depended on the whole crew: Marlon kept a complex production moving, Dre supported the team on set, and the props team sourced an extensive list in under 48 hours. SAYN’s marketing team led the campaign concept, with Janette Barredo guiding its creative direction. Amanda brought the energy that made the work possible, even through an unusually cold Miami shoot.

Team credits
Campaign concept and creative direction: Janette Barredo and the SAYN marketing team
Production: Marlon (@bymarlonp)
Production assistant: Dre (@bpdrephotography)
Props: Carroten campaign props team
Featuring: Amanda Anisimova
Technical Creative Direction: Ben Amare
Campaign Photography: Ben Amare
Cinematography: Andres

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